Reason #1: Save valuable time. Create an email. First, AI can review your existing email marketing program lists and compare metrics to determine the probability that a single email address (or an entire list) is valuable. Mailchimp – Best For A/B Testing Multiple Elements. Email list management to grow your contact list; Integrations with popular apps, including Shopify and WooCommerce; Pricing. Also, EngageBay’s pricing is fixed and transparent. Step 1: Identify the context for your campaigns. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. A single audience simplifies sending. Design your emails. This metric is commonly used to determine the results of display ad and. From there, you’ll be redirected to the Mailchimp website. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. Emma offers their digital marketing platform starting with the PRO plan at $89/month – perfect for small businesses who want to do email marketing right the first time. 2. Brevo (formerly Sendinblue) Starting from November 1st, 2023. Mailchimp can next push custom messages to customers in Salesforce via messages depending on the selected audience. MailerLite. An automatically generated segment based on contact information or activity. Here’s a basic breakdown of all Mailchimp’s segmentation tools. ActiveCampaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it one of the best alternative to Mailchimp. Re-engage lapsed customers. How to Create Email Segments To create your email segments, follow these steps: First, create a list. Thanks to its advanced segmentation algorithms, we give this trophy to Mailchimp. If you want to unlock them, Mailchimp’s Essentials plan starts at $13/month and goes up incrementally based on the number of subscribers you have. Campaign Manager. The Best Email Marketing Software of 2023. Salesforce – Best for scaling as your business grows. Brevo is an email marketing automation platform that caters to businesses of all sizes. One of the best parts about Mailchimp is its advanced segmentation, which is a fancy way of sending a specific email to specific people at a particular time. Scroll down until you’ve located the add-on and click Install > Activate. MailChimp 101: Lists, Groups & Segments Posted on May 09, 2017 Running good marketing campaigns is based on knowing who you're talking to, what they are. As you’ll see, a good list structure that uses segmentation can save you time and money while offering a better experience for your subscribers. Flodesk – ideal for entrepreneurs and small businesses focused on ease-of-use and strong aesthetics ( try for free !) MailerLite – great for micro-businesses who want to get their foot in the door. While they were impressed with how quickly customers started purchasing, Stacie says she used. Mailchimp is probably for you if you need a. If you want to graduate from the free Klaviyo plan with 1,000 or more contacts, you'll have to shell out $45/month. Add Subscribers to Groups. Salesforce Setup. Newsletter Reminders: Set up reminders and tasks for sending newsletters. CJB only available on paid plans. Read Mailchimp Review. Additionally, AWeber’s free plan allows you to send 3,000 emails per month, while Mailchimp allows you to send 1,000. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. g. This can be used to share updates on new opportunities or give past volunteers first access to other openings at your organization (this is one of the perks offered by Crisis Text Line to its volunteer crisis counselors ). Email sequences are a powerful tool, if you know how to use them. The package lets you contact 10,000. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. 95 percent higher than non-segmented campaigns. 1. MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite. Mailchimp also has Essentials, Standard, and Premium. ActiveCampaign is a robust email automation platform that helps users manage their emailing lists with ease. Email blast software option #11: Mailchimp. For instance, hair care companies can use benefit segmentation to segment. Overview: Top Mailchimp alternatives. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Finding the Segment (Tag) in Mailchimp. The verdict. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Editing a segment in Mailchimp is simple. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. Segmentation and personalization. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. Mailerlite is next on our list, as it also gives free users decent access to features. . Mailchimp offers a lot of segmenting options, so you can make the most out of your audience. In short, here are the characteristics of segmentation (based on segmentation options available in all Mailchimp plans besides the Premium plan): Segments are created by Mailchimp users (not Contacts). Side-by-side, Intuit Mailchimp lacks some automation capabilities and list. Mailchimp Alternative - AWeber. Both platforms allow you to segment your subscriber lists. There are best practices for having a clean, useful list in Mailchimp, and to do that, it’s useful to understand some of the terminology behind the list. The most commonly used criteria to segment email lists are demographics; age, gender, marital status, occupation, education, etc. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. Uploading and copy-pasting them is also an option if you have CSVs or spreadsheets. Mailchimp Features. Many marketers. This can be really useful for people like fashion bloggers, for example. Not included. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Audience Segmentation. Purchase behavior. Solid Mailchimp CRM integration for prospecting: Zendesk Sell. ”. I created automations to copy the group information into a tag. Because Mailchimp has a lot of basic functionalities in the Free plan itself. 31% more opens than senders who did not use segmentation. Hold a. MailChimp is pretty famous for its great marketing, charming design aesthetic, and a free plan. . Tip: Create signup forms with the user experience in mind. With plans starting at $20 a month, Constant Contact is also one of the most affordable email marketing solutions on. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. ConvertKit is one of the best Mailchimp alternatives for content creators and bloggers. Before you create your strategy, it’s wise to consider the internal and external context for your business. Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Mailchimp vs Constant Contact: Constant Contact’s toolbox is no match for Mailchimp’s analytics and extensive features. Predictive Segmentation. For instance, hair care companies can use benefit segmentation to segment. Brevo (formerly Sendinblue) – Best email and SMS marketing platform. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. E-Learning, 11-50 employees. Click the Create button. Look for plugins offering advanced capabilities that can power up your WordPress website. The ability to manage your contacts right from your mass email platform is certainly a useful addition. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. 5 tips for creating a solid marketing strategy to increase sales. O ur favorite email marketing platforms for 2023 are: Constant Contact — Best overall. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. Misconception #1: You have to start from scratch with segmentation. Moosend – Best For Effortless Campaign Creation. Automatic Contact Export (Core and Pro): Every night, a list of new email addresses from OpenTable diners will be automatically imported into Mailchimp. And if you're pulling in behavioral data from your web or mobile app, behavior-based marketing. There are several advanced custom fields you can use, including: Text: Contacts can type their responses here. Here are the top segment options in. Dive into how to set up this automation below in our guide for Salesforce to Mailchimp flow. – Best for designing professional emails. In my opinion, Mailchimp is a better email marketing tool than Squarespace email campaign. AWeber. AI can help. Check out the tutorial video for. By Alex Marin, 2023-08-23. At a campaign level, the formula is: total campaign cost / conversions (paying customers) = CPA. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Brevo. Mailchimp — Popular mailing list service with access to multivariate testing, letting you test up to eight versions of the same email. Once you send your HubSpot CRM popup forms contact lists over to Mailchimp, it’s time to engage with your contacts. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automationMailchimp. How to create a simple. It is an email marketing software that helps you build smart email campaigns to drive revenue. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. The segmentation features of ConvertKit are powerful and intuitive. In the past year I have build a brand new Blog together with my spouse in the competitive Nutrition. With a painless onboarding process and advanced features, Mailchimp helps set the standard for a. Used monthly for less than 6 months. Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. Segmentation in Mailchimp allows you to segment data based on user behavior, insights, and interest to add a personalized touch to target the right set of audience. Segments – A specific set of your list subscribers with common qualities. To create a segment, we first need to add our subscribers. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. How Mailchimp integrates with OpenTable. Instead of separating your mailing list contacts into different segments, Mailchimp encourages users to have one list, known as an audience, and use tags to segment instead. Newsletter - a type of email you send from Mailchimp to your list. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. It will also help increase engagement rates and decrease your unsubscribe. #6. ”. You can think of segments as custom filters that allow you to select specific. Our advanced segmentation tool takes basic audience segmentation to the next level. Automatically Add Subscribers to a Group at Signup. 3. Mailchimp is a popular, easy-to-use email marketing tool with a suite of other digital marketing features. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. AWeber best for small business customer support. It helps users enhance their marketing campaigns with personalized content,. Create a segment. Use List Views ; A third option is using CRM Checkboxes on your records to control which Mailchimp Groups your records are added to under the “Group Category”. GetResponse (Best All-in. Mailchimp – Best For A/B Testing Multiple Elements. Mailchimp provides you complete and clear information about your email marketing, email tracking, click-through rates. With the integration, it makes very easy to create list segmentation in MailChimp with synchronized Salesforce lead and contact records. You could use automation report data, email domain, and campaign activity to create segments. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. Automatic Contact Export (Core and Pro): Every night, a list of new email addresses from OpenTable diners will be automatically imported into Mailchimp. Step 1: Get all your audience data into your Mailchimp audience. Easy for beginners, powerful for sophisticated marketers. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates. Start for free today. All Reports endpoints are read-only. 1. If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, ActiveCampaign rises to the top. Personalization is what makes email marketing effective. 743,713 professionals have used our research since 2012. You’ll then move on to the Variables step, so you can decide what you want to test. com In the To section of the email builder, click Add Recipients. To view which tags contacts have in common, navigate to the contact table, check the box next to each contact, and click the Add Or Remove Tags drop-down menu. Outperform your last campaign with Mailchimp's data-driven tools. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. Customer. The key features that are offered by Mailchimp to their users are- List segmentation; Content suggestion; Customized purchase paths Auto scheduling emails; Sending transactional emails Preset email. Our visual journey designer, segmentation capabilities, and rich personalization options allow businesses of any size to create detailed automation flows that deliver the right content at the right time. One of the things that make AWeber such a great option is that it really allows you to personalize your campaigns to your audience. Visit EngageBay. With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. AWeber Free supports up to 500 email subscribers and provides all the features you need to start email marketing. CRM marketing software is used to organize and analyze customer data, with the goal of better understanding a company’s audience and improving the customer experience. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. Mailchimp Segmentation – How to Segment Lists The Pros and Cons of Mailchimp Email Segmentation When it comes to email segmentation, Mailchimp is one of the companies that have been there since pretty. Omnisend — Best email and SMS marketing combo. In this video, I show you how to create a Mailchimp segment. 1. 3. There are so many ways to segment your audience, but segmenting by customer engagement can be a helpful way to slice your audience with retention goals in mind. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. The. The segmentation features of ConvertKit are powerful and intuitive. Email marketing beginners can launch their first campaign in minutes using ready workflows. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. Create a simple segment. Moosend — good option for beginners. Why Email Segmentation Matters For Campaigns. Click “Create a Segment. To create a regular email, follow these steps. Psychographic examples include grouping customers based on social status, interests, and opinions. Brevo affordable email marketing, automation, and CRM. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Our Mailchimp integration allows you to: Push the contact information of new contacts (registrants, fundraisers, attendees, team captains, and donors) into a Mailchimp list, with the ability to separate them into new or existing Mailchimp subgroups. Segments in Mailchimp are a specific set of filters within your list where subscribers in the segment share common qualities (like signup page, gender, purchase activity). Let’s say you have a list that has people that live in different locations. For Freddie and Co. Brevo (formerly Sendinblue) – Best Mass Email Service with SMS. Click Create regular segment. Personalize and automate your e-commerce marketing. use list segmentation to send targeted emails, and track your performance with digestible analytics. To create a regular email, follow these steps. Mailchimp Segments. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. To explore these contexts, try using the SWOT and PESTLE formulas. Here’s a list and comparison of the Best MailChimp Alternatives and Competitors: Get the same features for less money. It is an email marketing software that helps you build smart email campaigns to drive revenue. You can use tools such as Excel, Google Sheets, or Airtable to organize and manage your segments. MailChimp Experts How We Can Help You Optimize Your Email Program READ MORE. Set up Mailchimp Lists and Groups for Targeted Segmentation Before integrating Contact Form 7 with Mailchimp, it’s essential to set up the necessary Mailchimp lists and groups. (Mailchimp) Segmented email campaigns based on database fields get 54. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Mailchimp would bill you as having 1,500 people in your list. Not included. Email templates. Drip: Best for e-commerce. Salesforce has 150,000 customers across the globe. Demographics. Each Mailchimp audience comes with a signup form, which you can share across all your online channels. MailerLite. SendGrid. Salesforce CRM. Mailchimp Audience Segmentation – Conclusion. The email builder is perfect for beginners, and the paid email templates look good. Integration features. Mailchimp – Best for Creatives. According to research by Mailchimp, list segmentation has an incredible effect on overall email marketing engagement and keeps your lists healthy, wealthy, and wise. Campaign Manager. Email on mobile. Se. Enter a name and click Begin. GetResponse is a good option for those who need easy and effective list segmentation capabilities. It is known for its user-friendly interface. This feature can be built using purchase history, website. While I cannot imagine ever exceeding this number I have decided to use tags for my segmentation and so I copy group information into tags. 4. Targeted Marketing Lists Export (Pro only): Use the Report Builder to create segments from OpenTable data to target the customers you wish to reach. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. As is the case with Mailchimp’s newsletters, emails sent with Aweber feature advertising — but the branding on show is more subtle. Here are the 9 best Mailchimp alternatives for 2023. With billions of daily email users worldwide, email marketing continues to be a widely utilized and highly effective digital marketing channel. Segmented email campaigns have an open rate that is 14. Understanding Advanced Segmentation Logic. Common criteria for segmentation include demographics, such as age, gender, location, income, education. 10. The last on our list of Mailchimp alternatives is Moosend. More niche ESPs emerge4. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. 1. Given its wider choice of options, we opt for MailChimp this time. Yes, the best Mailchimp alternatives, including Sendinblue, GetResponse, EngageBay, Aweber, Constant Contact, Omnisend, ConvertKit, Drip, MailerLite, and Pabbly Email Marketing, offer a range of cost-effective pricing plans suitable for small and big businesses. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. This metric is commonly used to determine the results of display ad and. In our Moosend vs Mailchimp. 1. Select Form builder. Each group is made up of a “group category” with individual options (called “group names”) for different types of subscribers in the category. Segmentation simply results in improved email quality. How Mailchimp integrates with OpenTable. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. Mailchimp boasts advanced segmentation and targeting capabilities, robust automation workflows, and detailed analytics and A/B testing options. Activate the Gravity Forms Mailchimp Add-On. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. 5. I want to create a campaign that sends to users with a specific interest. Understanding Advanced Segmentation Logic. Ease of use. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Mailchimp. Personalized Onboarding. HubSpot – Best for automated email marketing. Constant Contact and Intuit Mailchimp are two of the best-known email marketing solutions on the market today. You can do that manually or import your email list from another service. In this video, I show you how to create a Mailchimp segment. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. Not to mention, the ease of use is unmatched. 00) – Best Mailchimp plan for big businesses with its advanced mailing list segmentation and multi-step automation builder. A segmented email list is a hygienic email list. Plus, you get access to features such as What You See Is What You Get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, list segmentation,. This. (If you’re having trouble with CRM Checkboxes, more details can be found here. What’s more, segmentation can also be a way to reduce your unsubscribe rate. By organizing, filtering, and analyzing customer. In your MailChimp account, navigate to Lists. Although they offer a free plan, you’ll need to upgrade to their paid plan to get access to advanced features such as A. 6. While they were impressed with how quickly customers started purchasing, Stacie says she used. (Image credit: MailChimp) MailChimp: Interface and In UseWe added a new feature to Thrive Leads that you'll love if you're a MailChimp user. ROI. Considering that Mailchimp’s pricing is based on the number of contacts you have, this can make a significant difference to your monthly. Features. Mailchimp is a dominant company in the email marketing industry. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. Review. Segmentation lets you break down your subscriber list into subsets. Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. Click Create New Key and give it a descriptive name that will remind you which application it’s used for. Campaign Manager. These impressive results are why Mailchimp, Email Octopus and Active Campaign all highlight personalization as one of the critical features of their platform. The main highlight of Mailchimp is its mailing list software that let you segment your list with precision. Design your form. Multiple Form Types. Cleaning Email Lists 101: Refreshing Address Lists. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. To start with email list segmentation, let’s first talk about hygiene. Create a segment. Best Practices For Email Marketing Strategy: Lists,. When data for potential and existing customers is collected and stored in a CRM system, tracking information across every touchpoint in a customer's journey. Mailchimp will send an activation email to connect your email address to your account. Click Audience, then click Segments. Use List Views ; A third option is using CRM Checkboxes on your records to control which Mailchimp Groups your records are added to under the “Group Category” function in Mailchimp. Enter a name and click Begin. Select which attendees you want to sync and which list you want to sync them to. Additionally, status, ticket details and personal data are all sent across to Mailchimp to allow complex segmentation. Best two-way data sync features: Freshsales. Relevance however means you need to know the differences between individuals… and store that information (and. If you don't have a list of contacts yet, Mailchimp has you covered! You can capture leads via signup forms with prefab formatting. In this article, you'll learn about. AWeber vs Mailchimp: Segmentation. Subscription date – target based on how long recipients have been subscribed. See Part 1 and Part 2: How to Create Tags. Advanced segments take our basic audience segments to the next level with nested conditions that combine any and all logic. for 5,801-10,000 subscribers Mailchimp charges you $75/month with the essential plan and ($15 less than Constant Contact), and this can go all the way up to $100/month on the Standard Plan. We’ll provide a url during the process that includes the {journey_id} and {step_id}. What I don’t like is the way MailChimp chooses to break down and present its pricing. The next step is to create a segment in your Mailchimp account. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. Step 2: Work with a developer to automate tag and behavioral data collection. 2. Only a free trial is available. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. com. Choose from a variety of pre-built flows, each fully customizable to fit your unique business needs, so you can scale quickly. I also talk about what segments are and how you can use them to organize your Mailchimp list. Mailchimp users must be logged into their account to update language preferences. It empowers you to build advanced marketing automation and sales automation campaigns (starting with the base plan for 3 users), hassle-free contact management, and set up leads scoring rules—all this within a solid yet clean and easy to use UI. Deliverability Mailchimp has an extensive list of segmentation options depending on the plan you choose. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. The simplest way to authenticate a request to the Marketing API is using an API key . Using a one-click segmentation email, they sorted their customers into 14 different types. The answer is obvious. Best two-way data sync features: Freshsales. Click on the Mailchimp card in the integration directory. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Pricing: Free up to 2,000 subscribers; Essentials from $9. You can segment your contacts based on group data, campaign activity, purchase activity, and more. And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing CRM tools at no additional cost. Learn why email list segmentation is important for your email campaigns. 2. ”. Use Groups to Find Subscriber Preferences. Convert them to customers by showcasing product benefits. Click “Save. Industry studies show that segmentation can help boost opens and clicks. A segment in Mailchimp is a way to divide an audience into targeted groups. Social media marketing Amplify the conversation across multiple channels . So, ya know, segmentation works. Mailchimp. Learn how to scrub your email list. If you need any design tips or best practices, we’ve got you covered. While Klaviyo's free plan is limited to 250 contacts, Mailchimp's free subscription allows up to 500. Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor. However, this can quickly become quite confusing and messy. Constant Contact – Excellent customer support. Audience management Target and segment customersThe software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. Copy Article URL. For example, you have these selected Salesforce Campaigns/List View in Step 1 of the Set Up: Test 1. This strategy classifies and categorizes customers depending on the benefits they want to get out of your offering. Personalized Onboarding. Not only does maintaining 1 audience make sending to tags and segments more effective, it also makes it a lot easier if you do want to send a message to your entire audience. Mailerlite best user-friendly email tool with clean interface. If you’re on a Mailchimp Premium plan you get more segmentation options however the segmentation options available in all other plans make for very effective targeting. Make sure that your emails are sent to those who care the most with this handy guide. Mailchimp limits your audience to 60 group names. 0 is RESTful, so just do the normal thing: POST to /3. The Standard plan is Mailchimp’s midtier plan that offers more advanced features than its Essentials plan, such as send-time optimization, predictive segmentation or multivariate testing as well. These are the Essentials plan (starting at $13/month for 500 contacts) with basic features, the Standard plan (starting at $20/month) with more advanced features and automation workflows, and the Premium plan (starting at $350/month) which. Compare Mailchimp and Microsoft 365 based on features, pricing, verified reviews, integrations & more. 5) Better TrackingMailchimp offers a Free plan for up to 500 contacts with 1,000 email sends per month and three paid plans.